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Social Media (Static Image)
Full - time Marketing Content Creator / Designer
KLARO™ LinkedIn Post Series
Role: Concept & Design, Illustration
Designed a series of illustrations for LinkedIn to support the marketing campaign of KLARO™. Each post highlights a key feature of the product, aimed at increasing product awareness among healthcare professionals
Software:
Team:
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Andrea Chua
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Andre Lee
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Janani Venkatesan
Reporting to:
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Andrea Chua
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Kevin Koh
Channel: Social media (LinkedIn post)
Illustrations
Focuses on color temperature. KLARO™ provides optimal lighting conditions for surgery
Emphasizes safe disposal. KLARO™ can be discarded as non-hazardous waste in a medical waste bin
Highlights color accuracy. KLARO™ uses 6 LED lights to achieve a CRI of 83.5, ensuring clear and reliable color rendering
Special Days
World Ocean Day 2022 (8 June)
International Women Day 2022
(8 March)
Singapore National Day 2022
(9 August)
Christmas Day 2022
(25 December)
Part - time Designer
World Soil Day 2020 (5 December)
World Soil Day Social Media Content
Role: Concept & Design, Content Creation
Developed and designed a social media campaign for WWF to raise awareness about the importance of soil and its connection to food and life. For World Soil Day, the focus was on the relationship between soil health, food systems, and current environmental challenges
I created the content using data and statements from the United Nations (UN), Food and Agriculture Organization (FAO), and the Living Planet Report 2020 (pages 32–35), covering topics such as soil degradation and soil biodiversity (microorganisms living in the soil)
Facebook & Twitter: Delivered consistent posts featuring educational facts about soil and its environmental importance
Software:
Channel: Social media (Instagram post, Instagram stories, Facebook post and Twitter
Team:
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Wanwen Wu
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Rodrigo Bonilla
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Holly Chapman
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Nickolai-kinny Whitmore
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Donna Rankin
Reporting to:
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Donna Rankin
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Alice More O’Ferral
Instagram post:
Designed a visually engaging post starting with a Tardigrade (Water Bear) to spark curiosity, and ending with a Connect2Earth GIF to tie in with the Earth Day 2020 campaign
Instagram stories: Created an interactive story experience that revealed soil layers one by one, each with interesting facts. The first frame was a plain black background with teaser text “It’s World Soil Day!” The final message encouraged users to Keep Digging
Facebook post:
#DidYouKnow
World Cities Day 2020 (31 October)
World Cities Day Social Media Campaign
Role: Concept & Design, Content Creation
Created social media content for WWF in support of the 2020 World Cities Day and the We Love Cities campaign. The campaign highlighted participating cities around the world, showcasing their achievements and sustainable solutions to reduce biodiversity loss
The content also promoted WWF’s Instagram competition, Billion Shades of Green, which encouraged audiences to “green” their feeds by sharing photos of nature in their cities. Participants used hashtags #CitiesWithNature and #BillionShadesOfGreen for a chance to win
Facebook and Twitter: Highlighted the We Love Cities campaign and featured city achievements in sustainability
Software:
Channel: Social media (Instagram post, Instagram stories, Facebook post and Twitter
Team:
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Wanwen Wu
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Rodrigo Bonilla
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Holly Chapman
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Nickolai-kinny Whitmore
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Donna Rankin
Reporting to:
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Donna Rankin
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Alice More O’Ferral
Instagram post:
Promoted the Billion Shades of Green competition
Instagram stories:
Featured the competition winner announcement on 7 November 2020
Facebook post:
We Love Cities
Full - time Designer
Social Media Visuals
Role: Visual Design, Content Creation
Created visual content for routine social media postings to maintain brand presence and engagement. Designs were tailored to fit each platform’s format while staying consistent with the brand's visual identity
Software:
Team:
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Mei Zee Foo
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Ieva Tubyte
Channel: Social media (Instagram and Facebook post)
Reporting to:
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Mei Zee Foo
Full - time Digital Designer
Client Social Media Visuals
Role: Visual Design, Digital Imaging
Created routine social media visuals for clients, using digital imaging techniques to produce eye-catching and brand-aligned content for regular postings across platforms
Software:
Channel: Social media (Instagram and Facebook)
Team:
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Adeline Chua
Reporting to:
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Adeline Chua
Facebook & Instagram Post
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