Illustrations
Overview:
This ongoing project showcases a collection of digital paintings and watercolour illustrations created during my personal time. Some artworks were also commissioned by or donated to a charity organization.
Tools & Techniques:
-
Adobe Photoshop
-
Traditional watercolour on paper
-
Focused on character design, mood portrayal, and storytelling through visual style
Purpose & Impact:
-
Personal exploration and development of illustration style
-
Contributed artworks for a charity cause to help raise funds and awareness
Society of Saint Vincent de Paul Singapore
Postcard for WYD 2016
Design 1
Poster Design
Postcard for WYD 2016
Design 2
Postcard for WYD 2016
Design 3
Giftcard for Food Basket Project 2015
Final Year Project 2015
Overview:
This campaign project addresses the lack of calcium intake among young adult working women. The concept was brought to life through an editorial-style magazine and supporting public advertising visuals.
Objective:
-
Educate and encourage the target audience to prioritize calcium intake
-
Raise awareness about the long-term effects of calcium deficiency, particularly osteoporosis
Target Audience:
-
Women aged 20–35, especially professionals balancing work and personal life
Design Approach:
-
Soft, feminine illustration style to appeal to the target demographic
-
Storytelling through a health-focused lifestyle magazine format
-
Integration of visual content across both print and outdoor media (e.g., bus stop ads)
Platform & Deliverables:
-
A full-colour editorial magazine
-
Illustrated campaign posters for public spaces
Tools & Media:
-
Adobe Photoshop
-
Hand-drawn elements and digital composition
Illustrations:
Page spreads from the magazine, cover, illustrations inside, and a mockup of the bus stop ad
